Rooy
Overview
Rooy opens shoe design submissions via challenge. If your shoe design get selected from the challenge, you will become a Rooy designer. Once you become a Rooy designer, Rooy takes care of prototyping, manufacturing, payments, and shipping. In addition, you (Rooy designer) get 10% of net sales.
As lead designer at Rooy, I was responsible for guiding the UX and visual language guide line through development process includes assigning tasks to other designers. I collaborated with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience.
Design Challenge 1 : Two group of targeted users
In this project, I led the UX design from the start to the end. Since T-Mobile planned the promotion through trade-in program, I worked with the marketing team. Also, work closely with assurance team to provide trade-in value to users quickly and smoothly
Challenge
As you can see from the above persona, Rooy's target users are two groups, and it was a great deal of concern to whom to focus on when designing their website. I focus on the way to create web platform that engage all users
Solution
Both contents are valuable to both users. We will distinguish the landing page on depends on users path and the different contents on their status. (See image below)
Design Challenge 2 : Card Design
I chose the card design format as a good way to demonstrate the production status of shoes, so when shoes were prototyped or launched, it displays on the same card. Also, the like button and the view number on the card can be shown to give users extra information about product
Challenge
1.During the production process, as the designer picked the material, the color of the shoe was changed or added from the original prototype.
2.Because design cards are made in one, having a separated cards by color and style require extra cost in development.
Solution
Both color and style options are displayed on hover state. On mobile, color and style options are showing without hover (see image below).
Result / Outcome (a month after redesign website…)
A month after the website is launched, the overall retention rate had risen according to the metric service, Mixpanel. - The number of click to brand page (per user) increased from 36% to 56% - An average number of the product page that users visit from 8.7% to 33.4% - An average number of the brand page that users visit from 1.21 pages to 2.25 pages - The number of likes increase after redesign website : +220 - An average number of click per user increased from 4% to 9%
